Behind WNBA Surge: Numbers, Doubts, & What’s Next - LITE

👋 Hey, Hoophead!

Legends surround Aliyah Boston, but the spotlight feels right at home. As the W gears up for a massive All-Star moment, off-court dynamics are heating up too. From Angel Reese’s bold statement after the Lynx loss to Napheesa Collier’s surprising take on their budding rivalry, the drama keeps unfolding. Meanwhile, the league’s surging popularity faces one question: Can the business side keep up?

Getting back to our All-Star event…